// how it works
One brief, hundreds of posts
One brief goes out to a network of clippers. Each one cuts the footage their own way, for the audience they already know, and posts it as a normal short video. The views add up across thousands of accounts instead of resting on one.
Agree the numbers
We start with a call: your goal, a rate per 1,000 views and a total budget.
Hand over the footage
Streams, podcasts, archive, product shots. Add your rules: what to say, what never to say, what's off limits.
Clippers post
On TikTok, Instagram Reels, YouTube Shorts and X. Most campaigns run on three of the four.
Real views get paid
View counts come from the platforms, not the clippers. You're billed for real views only.
// why brands use it
You pay for views, not effort
Volume from one brief. One set of footage becomes hundreds of posts. Across ClipIt, clippers posted 300K+ clips in our busiest month.
Nothing for a flop. No retainer, no fee per post, no minimum term. A clip nobody watches costs nothing.
Every edit is a test. Many clippers cutting the same footage show you which hooks work, and brands take the winning hooks into their own ads.
Fast. A campaign is usually live to the network within days.
// what it takes
What makes a campaign work
Footage is the biggest factor we see. One or two short videos rarely give clippers enough to work with. A library of videos, or long recordings from 15 minutes to several hours, gives them the most. The more you hand over, the more clippers and our team have to work with.
Quick answers help too. When a question comes up during a campaign, a short reply from your side keeps everything moving.
Expect the budget to go quickly at the end. With a network this size, campaigns often reach their budget ahead of schedule.
// what it costs
You agree the rate
Most campaigns pay between $0.30 and $3.50 per 1,000 views, depending on the vertical and how hard the footage is to clip. The average on ClipIt is $1.68. Here's what moves the rate.
If the clips earn fewer views, you pay less. The campaign stops automatically when it hits the budget.
// real views, or nothing
How cheaters get stopped
Paying per view only works if the views are real, so ClipIt checks before it pays. View counts come from the platforms, clips are checked for as long as they run, and payouts wait out a short hold. Behind that is our own detection technology. It stops cheaters in their tracks, and views it flags are never billed to you. More on how fake views get caught.
// how monsterlab does it
Three ways to buy attention
Clipping isn't the only way to put a brand in front of people. Here is how it compares with the two approaches most brands already know.
| Clipping on ClipIt | Influencer post | Paid ads | |
|---|---|---|---|
| You pay for | Real views delivered | Usually a flat fee per post | Impressions or clicks |
| If it flops | Nothing for views that never came | The fee is already spent | The spend is already gone |
| Who makes it | Thousands of clippers | One creator | You or your agency |
| From one brief | Hundreds of edits | One or a few posts | As many ads as you make |
We started in 2018 doing all of this by hand. Most of it is automated now, but the first lesson still stands: brands trust us with their content, so we handle it with integrity and clear rules.
108B+
Views delivered
480+
Campaigns run
100+
Brands
40K+
Clippers, 90+ countries
// proof
MJ: 36.3M views.
The Michael Jackson catalogue. Archive performance footage — the first moonwalk, the anti-gravity lean, the 2001 30th Anniversary concert at Madison Square Garden — cut for an audience that has only ever met it second-hand. The top three clips alone drew 36.3M views on Instagram; the best one, 22.8M.
Read the case study →// questions
Asked before every first campaign
Do we approve every clip before it goes out?
No. Clippers cut and post inside the rules in your brief: what to say, what never to say, what footage is off limits. If you need to sign off every clip first, clipping isn't the right fit.
What if we don't like a clip?
Tell us. We can have the clipper take it down, usually within a few hours.
Who owns the clips?
The copyright in your footage stays with you. During a campaign, you give our platform and our clippers permission to post your content on your behalf, within your campaign rules.
Do clippers need big followings?
No. Clippers are paid on views, not followers, so what counts is whether people watch the clip. A new account that makes a good clip earns the same rate as a big one.
What if it doesn't work?
You've paid for the views that were actually delivered and nothing more. There's no retainer and no minimum term. Most brands start with a small budget as a test and scale the campaigns that clear their acquisition cost.