// the rate
Agreed up front
Most ways of buying attention start with someone else's price: a creator's fee, or whatever the ad auction says today. A clipping campaign starts with two numbers we agree with you: a rate per 1,000 views and a total budget. Clippers then choose whether the campaign is worth their time.
Rates usually land between $0.30 and $3.50 per 1,000 views. The average on ClipIt is $1.68.
// what moves it
What puts you high or low in the range
The biggest factor is how proven your content already is.
- Near $3.50: content that's new to short video, or footage that takes real work to cut.
- Near $0.30: content that has already gone viral.
Your vertical matters too, because a view isn't worth the same to every kind of brand. That makes the average a starting point, not a price.
The rate doesn't have to stay where it starts. Rates usually come down over time as content gains momentum and quality stays high.
// a real campaign
Turning a slow start around
A campaign for a gaming app started slowly. The footage needed heavy editing, and the brief left little room: no B-roll, and every cut made a set way.
Working with the client, we raised the rate and gave clippers more freedom in the edit. It's now one of our strongest campaigns.
Rate and rules work together. When a campaign starts slowly, we look at both.
// what your budget buys
Divide the budget by the rate
That gives you the most real views a budget can buy. A higher rate buys fewer of them but gives clippers more reason to take the campaign.
That's the most it can buy, not a promise. If the clips earn fewer views, you pay less. The campaign stops automatically when it hits the budget, and with a network this size, many reach it ahead of schedule.
// the number that counts
Cheap views can cost the most
A price per 1,000 views tells you nothing until you know how many of those views were real. The number to compare is what you spent, divided by the real views you got.
Say you buy 2,000,000 views for $2,000. That looks like $1.00 per 1,000. If half of them are fake, you paid $2.00 per 1,000 real views, double the price on the label. So ClipIt checks before it pays, and views it flags are never billed to you. Here's how cheaters get caught.
// how monsterlab does it
What a view costs, three ways
Clipping, influencer posts and paid ads are priced in different units, so you can't compare them until you work out what each real view cost. An influencer usually charges a flat fee, and it's spent however the post does. An ad auction sets its own price as you go. On ClipIt you know your rate and your budget before you start, you pay for real views delivered, and a fake view costs you nothing.
108B+
Views delivered
480+
Campaigns run
100+
Brands
40K+
Clippers, 90+ countries
// proof
JAXXON: 12M views.
Jaxxon Sports and Jaxxon Media House, the MMA arm of the JAXXON brand. Fight-camp access and UFC talking points — Khamzat Chimaev’s title camp, the UFC 319 build-up. The top eight clips alone drew 12M views on Instagram, TikTok and YouTube; the best one, 4.1M.
Read the case study →// questions
Asked before every first campaign
Is a rate per 1,000 views the same as CPM?
Yes. CPM means cost per thousand. Ads usually charge it per 1,000 impressions. ClipIt charges it per 1,000 real views.
Can the rate change during a campaign?
Yes, with your approval. We have raised a rate to speed up a slow campaign, and rates usually come down over time as content gains momentum and quality stays high.
Is there a retainer or a minimum term?
No. There's no retainer and no minimum term, so you can test one campaign and stop.
What counts as a real view?
One the platform itself counts on the clip and that passes our checks. View counts are pulled from the platforms, never typed in by a clipper, and views found to be inorganic aren't billed to you.
What happens when the budget runs out?
The campaign stops automatically when it hits the budget. Spend can't go past it.
How do we know the rate was worth it?
Compare what you spent with what the views brought in. Most brands start with a small budget as a test and scale the campaigns that clear their acquisition cost.