Music & estatesInstagrammeasured views

MJ: 36.3M views.

The Michael Jackson catalogue. Archive performance footage — the first moonwalk, the anti-gravity lean, the 2001 30th Anniversary concert at Madison Square Garden — cut for an audience that has only ever met it second-hand.

Views: 36.3M; 36,316,732 measured
Top clips shown: 3; instagram
Comments: 3,728; across the clips
Top clip: 22.8M; on Instagram

// the facts

Platforms: Instagram
Top clips shown: 3
Total views: 36,316,732
Total comments: 3,728
Top clip: 22.8M views

Counted from the public posts, as the platforms report them.

// the clips

top 3 · 300K+ clips in our busiest month

// guides

Read before you spend.

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// same brief, your footage

Run one like it.

A rate per 1,000 views, a budget and your footage. Live to the network within days.

Start a campaign All case studies

MJ: .css-1mdclpt{background-image:linear-gradient(90deg, #d946ef, #8b5cf6 55%, #22d3ee);color:var(--chakra-colors-transparent);-webkit-background-clip:text;background-clip:text;}36.3M views.

Read before you spend.

Clipping vs. influencers vs. paid ads

Real views vs. fake views: how cheaters are caught

What do 1,000 real views cost?

Run one like it.

Read before you spend.

Clipping vs. influencers vs. paid ads

Real views vs. fake views: how cheaters are caught

What do 1,000 real views cost?

Run one like it.

MJ: 36.3M views.