// guides
How views are made
How short-video views are bought, counted and earned, from ClipIt's own campaigns.
Buying views
Clipping vs. influencers vs. paid ads
All three can grow a brand, and each is best at a different job. Clipping pays per real view across thousands of accounts, an influencer post brings one trusted voice, and paid ads give you exact targeting. Brands that run clipping beside the other two usually find it costs less per real view and puts them in front of people everywhere at once. Many use all three together.
5 min read
Buying viewsWhat do 1,000 real views cost?
Clipping campaigns on ClipIt usually pay between $0.30 and $3.50 per 1,000 real views, and the average is $1.68. Content that's new to short video sits near the top of that range, and content that has already gone viral near the bottom. Spend can't go past your budget. To compare any two prices, divide what you spent by the real views you got.
4 min read
Buying viewsWhat is a clipping campaign?
A clipping campaign pays independent video editors, called clippers, to cut your footage into short clips and post them from their own TikTok, Instagram, YouTube and X accounts. You agree a rate for every 1,000 real views and a total budget, you pay only for the views that actually happen, and spend can't go past the budget.
5 min read